Work
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BAMS Merchant Solutions: Website Redesign
The Challenge Upgrading the BAMS’ Website Faced with poor lead quality, few conversions, and low website traffic, BAMS Merchant Solutions, a Brooklyn-based payment processing company, came to Amsive in need of web support. BAMS came to Amsive with goals to improve time on the website, increase CTA interaction, achieve greater scroll depth, and decrease site
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Inspira Marketing: UX/UI Audit and Analysis
The Challenge Perform Website Usability Audit for a Marketing Agency Client Inspira, an experiential marketing agency, has been a long-time website client of Amsive’s. We designed and developed their initial website, which has stood the test of time for years. As web trends evolve and agencies continuously optimize, I was asked to conduct a UX/UI
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Website Redesign: American Montessori Society
The Challenge A Montessori Transformation: The AMS Website Overhaul Amsive’s web development team, in collaboration with The American Montessori Society, undertook an ambitious two-year full website redesign and migration. This project encompassed over 120 web pages and 400 blog posts, bringing new life to a historic educational institution. The redesign was not superficial—it was a
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Marketing Management: BBQ Perks
The Challenge Create, Launch, and Grow BBQ Perks Over 11 months, from June 2024 through April 2025, I led the digital marketing efforts behind BBQ Perks, a bold experiment in building a curated barbecue membership club. Backed by Arteflame founder Michiel Schuitemaker, the project set out to create an ecosystem where grilling enthusiasts could discover
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Whag Social Media Strategy
The formulation, coordination, and execution of a social media strategy for a small, and recently launched cybersecurity startup.
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Whag Search Engine Optimization
Follow along as Whag, a new cybersecurity brand, creates and performs SEO strategy that boosted site quality by 25%, improved search rank by 89%, and drove over 2,400 visits.
Piperrundell.com 