The Challenge

Inspiring Audiences to Take Responsibility for Personal Digital Security

Whag is an online software designed to protect users from dangerous links and phishing. Using various forms of identity verification, Whag users are able to create unique and verified URLs that they can share with their online network. Backed by Whag’s Chrome Extension, users also have the confidence to click links without fear of falling victim to phishing schemes.

A common challenge in the B2C cybersecurity space is getting everyday consumers to care about their online security. Many believe that the bare minimum (default security measures) is enough to protect them. However, many stories prove that this is not enough.

This is where Whag’s social media strategy comes in. By spreading awareness, sprinkled with a little bit of fear, users’ eyes are opened to the realities of digital risk and pointed to Whag, where they’ll be able to click with confidence.

The Work

Capitalizing on the Moment

Using eye-catching infographics, we were able to capture the attention of users on X and LinkedIn. Then, we used an authoritative voice to inform them of security risks occurring all around them, as they’re unfolding.

The Results

Generating Awareness and Starting the Conversation