The Challenge

Designing a Personal Logo

Having a personal logo is an important part of anyone’s personal and professional brand. In my Typography class we were tasked to design our own personal logo. I created a logo for my personal brand using my initials PR. The logo turned out clear, memorable, and simple. The logo is versatile when contrasted with different backgrounds and colors, and is still visually appealing in black and white.

The Work

Clear, Simple, Timeless

I chose the color green as the primary brand color because it represents nature and calm. As I ultimately hope to find ways to improve the state of our planet, I found the green color to translate an environmentally friendly message. The logo design itself is my initials overlapped with breaks in between the lines and figures. These breaks afford a sense of motion to the viewer, holding their attention as the lines curve.